ADVERTISING CRITICISM: BLOG POST DUE BY WEDNESDAY @ 2 pm, 250 - 350 WORDS.
Read the essay by John Fiske on “Shopping for Pleasure: Malls, Power, and Resistance,” focusing on the “Conspicuous Consumption” section.
Visit the mall and choose one of the following topics:
1. Do you think that there is a hierarchy to the types of stores along the class lines of products and customers as discussed by Fiske on pages 324-326? Give specific examples.
2. In his discussion of conspicuous consumption, Fiske says that style works to identify group membership (to relate to the social order) and tastes works within style to differentiate and construct the individual. Look around at your fellow shoppers at the mall. Can you identify different styles of clothing that identify group membership? What types of clothing make up the styles? In what ways are individuality expressed within these styles?
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