tag:blogger.com,1999:blog-3726539409190697283.post1544923498701692338..comments2023-10-31T04:15:53.041-05:00Comments on AdCrit - TAMUCC: PALMOLIVEEthan Thompsonhttp://www.blogger.com/profile/10562239726119965823noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3726539409190697283.post-9972139194661262712008-07-28T20:21:00.000-05:002008-07-28T20:21:00.000-05:00In my opinion this ad is an example of constructiv...In my opinion this ad is an example of constructive discontent. It points out the fear that many married woman have of their husband loosing interest in them and then suggests if they use palmolive soap that fear will be alleviated.laura labayhttps://www.blogger.com/profile/08318243966515382276noreply@blogger.comtag:blogger.com,1999:blog-3726539409190697283.post-32720794912728788652008-07-28T20:19:00.000-05:002008-07-28T20:19:00.000-05:00In my opinion, this ad is an example of constructi...In my opinion, this ad is an example of constructive discontent. It points out many fears of married woman about their husband loosing interest in them. The ad then relieves those fears by suggesting if they use palmolive soap their fears will be alleviated.laura labayhttps://www.blogger.com/profile/08318243966515382276noreply@blogger.comtag:blogger.com,1999:blog-3726539409190697283.post-63698459289552200512008-07-28T17:42:00.000-05:002008-07-28T17:42:00.000-05:00This ad does a great job of employing constructive...This ad does a great job of employing constructive discontent. The first two paragraphs alone do enough damage to a woman's self-esteem to make her want to use Palmolive soap. The headline asking if you husband would marry you again creates a doubt in your mind that would have probably never been there. The article goes on to inform us that many women, if they're "honest", is forced to doubt their husband would and thereafter pay closer attention to their "personal attractions". The second paragraph notifies us that radiant, glowing healthy skin isn't just a sign of youth but is youth and all women can enjoy it... by using Palmolive. This then satisfies the doubt the ad created and reestablishes equilibrium.lrodriguehttps://www.blogger.com/profile/14430869369528690049noreply@blogger.comtag:blogger.com,1999:blog-3726539409190697283.post-50205347252952471382008-07-28T16:03:00.000-05:002008-07-28T16:03:00.000-05:00This ad definitely starts by building an anxiety f...This ad definitely starts by building an anxiety for women that they aren't good or pretty enough for their husbands anymore. A woman who is still attractive to their husbands are considered very fortunate. The illustration is of a displeased and disinterested couple, and the text basically promises that this soap will cure your man troubles. The emphasis on cheap price combines a hard sell approach, with the illustration of an ancient royal Egyptian that implies that this product is considered natural and even luxurious, despite the cheap price. At the end of the text, the ad states that "millions of women get their envied complexions through the use of Palmolive soap", providing an "everybody is doing it" approach to ease (or convince) women to make the purchase.Andrew Lewishttps://www.blogger.com/profile/08701830729547631582noreply@blogger.comtag:blogger.com,1999:blog-3726539409190697283.post-66599501119662876032008-07-28T11:34:00.000-05:002008-07-28T11:34:00.000-05:00This ad first creates anxieties for women about st...This ad first creates anxieties for women about staying attractive to her husband and keeping him satisfied by means of the cleanliness of her skin. I really do like the fact that the advertisement goes on to inform the consumer about her own skin. Always removing make up before bed and the importance of a clean face are things that all women know these days, but at the time of the ad's publication, educating women about their skin seems like a great way to sell this product.amandamartinezhttps://www.blogger.com/profile/03463450338268531063noreply@blogger.com