Sarah Quick
Victor Alvarez
Kendra Harris
This ad uses nostalgia by showing eleven different Cadillac models beginning from its introduction. The driverless car is seen heading down a lonely highway, then after about four seconds it changes to a different model all while continuing to move forward. The different camera angles show the interior of the car and how it has changed over the years. The luxury of the car is shown by having the shiniest and most innovative Cadillac of that decade including the ’57 with high tail fins.
This nostalgia seems to appeal to a broad audience because of the music included. A contemporary song, “Punk Rocker” by Teddy Bears f/ Iggy Pop starts by saying how he enjoys driving his car and having people wish they were in it.
The ad suggest the car will fulfill the consumer’s lack by making it seem as if each of the cars featured were the best of there time and now it is the consumers time to get the best by buying Cadillac. At the end are the words “Life, Liberty, and the Pursuit” of happiness we assume through consumption. Next are the words “Since 1903,” referring to a simpler time for automobiles but also reinforcing the fact that Cadillac has been around for over 100years
Friday, August 15, 2008
Cadillac thrills
Oreo 100 Calorie Pack
Deeadra Piper
Laura Labay
Leigh Rodrigue
We chose Oreo 100 Calorie Pack as our ad that employs nostalgia. The ad starts with a monotone city street and a lady in the back of a cab. As she opens her bag of Oreo Candy Bites she looks out the window and sees women doing child like activities. There's hopscotch, bubble blowing, tree climbing, double-dutch and patty cake. Our eye is drawn to them by the use of bright clothing worn by the frolicking women against the gray of the city. In the end she taps the cabdriver on the shoulder to stop and runs toward a colorful carousel on a field of lush green grass. Also, the song playing during the commercial starts "In a candy house with a secret door," evoking fairytales of our childhood. The nostalgia seems to be aimed at any woman above the age were you begin to leave your imagination behind and start to grow up. All women can relate to the simple images because they transcend generational gaps. Who hasn't blown bubbles or climbed a tree? The end of the commercial says "bring the fun of candy back into your life" making you wonder where it went. As we grow up we stop eating sweets because of diets and other reasons and this tag line reminds us of how much "fun" candy is. The lack being filled is the loss of fun and childhood innocence. The ability to play, laugh , and smile all day without worrying about grown-up responsibilities. All you have to do is eat Oreo Bites to return to this state of ignorant bliss. If that's too much than you can have a quick snack of Oreo Bites and temporarily return to the "fun" of childhood and candy and then resume your adult life once you're done eating.
Oreo 100 Calorie Pack
Deeadra Piper
Laura Labay
Leigh Rodrigue
We chose Oreo 100 Calorie Pack as our ad that employs nostalgia. The ad starts with a monotone city street and a lady in the back of a cab. As she opens her bag of Oreo Candy Bites she looks out the window and sees women doing child like activities. There's hopscotch, bubble blowing, tree climbing, double-dutch and patty cake. Our eye is drawn to them by the use of bright clothing worn by the frolicking women against the gray of the city. In the end she taps the cabdriver on the shoulder to stop and runs toward a colorful carousel on a field of lush green grass. Also, the song playing during the commercial starts "In a candy house with a secret door," evoking fairytales of our childhood. The nostalgia seems to be aimed at any woman above the age where you begin to leave your imagination behind and start to grow up. All women can relate to the simple images because they transcend generational gaps. Who hasn't blown bubbles or climbed a tree? The end of the commercial says "bring the fun of candy back into your life" making you wonder where it went. As we grow up we stop eating sweets because of diets and other reasons and this tag line reminds us of how much "fun" candy is. The lack being filled is the loss of fun and childhood innocence. The ability to play, laugh, and smile all day without worrying about grown-up responsibilities. All you have to do is eat Oreo Bites to return to this state of ignorant bliss. If that's too much than you can have a quick snack of Oreo Bites and temporarily return to the "fun" of childhood and candy and then resume your adult life once you're done eating.
JC Penny - High School Cinema - Breakfast Club
here's a current jc penney ad using loads of 80s nostalgia via recreating the breakfast club.
The Van is Back: HondaOdyssey
Amanda Martinez
Michelle Quintanilla
This Honda Odyssey commercial features psychedilic visuals and background music from the 1976 hit "Tear the Roof Off the Sucker" by Parliament.
Almost all of the commercial uses nostalgia through psychedilic visuals including the lava lamp where the lava forms the shape of the van and then goes into ascending smoke which takes the form of the van as well. this clearly makes a refrence to how smoking marijuana was a popular past time and more out in the open during the 1960's and 70's. There was also the outlining of the van with neon colors trying to resemble what it would be like on an acid trip. The art used also resembled a clear "flower power" theme (also popular during that time). it then transforms the van into a disco ball, which then follows into the real van being adversited. There is also the slogan advertised in the psychedilic visuals "THE VAN IS BACK" making refrence to the popularity of the "hippy van" during that time as well.
The nostalgia seems to be for people from that generation of "peace and love", where vans were the popular vehicle. The nostalgia is of course popular to teens and young adults of the 1970's. This advertisment can appeal to other age groups showing them that the van was once popular, and can help them relate to the "coolness" of the van that young adults of the 1970's already saw.
This ad suggests that during the times where the van was popular it was the happpiest time of their lives, and that by having this van, they can still have the time of their lives. It is the underlying notion that just because they're older doesn't mean they can't still have fun the way they used to, so it brings them back to a state of youth, and that with this van they can relive those moments.
Friday, August 8, 2008
Ad Spoof
Deeadra Piper...
This is a play on Unforgivable, a fragrance by Sean John, AKA Puff Daddy, AKA P. Diddy, AKA Diddy. In the original ads, he already shows himself doing "unforgivable" things like having threesomes with women, so I decided to play on the name a little bit. I chose this picture because the world and the FCC will NEVER forget the 2004 Superbowl boob fiasco. Anyway, at the time of the incident, the FCC looked at it as unforgivable, but the rest of us see it as being Unforgettable.
Thursday, August 7, 2008
extra credit ad
Monday, August 4, 2008
Oreo 100 Calorie Pack
Laura Labay
Leigh Rodrigue
We chose Oreo 100 Calorie Pack as our ad that employs nostalgia.
The ad starts with a monotone city street and a lady in the back of a cab. As she opens her bag of Oreo Candy Bites she looks out the window and sees women doing child like activities. There's hopscotch, bubble blowing, tree climbing, double-dutch and patty cake. Our eye is drawn to them by the use of bright clothing worn by the frolicking women against the gray of the city. In the end she taps the cabdriver on the shoulder to stop and runs toward a colorful carousel on a field of lush green grass. Also, the song playing during the commercial starts "In a candy house with a secret door," evoking fairytales of our childhood.
The nostalgia seems to be aimed at any woman above the age were you begin to leave your imagination behind and start to grow up. All women can relate to the simple images because they transcend generational gaps. Who hasn't blown bubbles or climbed a tree? The end of the commercial says "bring the fun of candy back into your life" making you wonder where it went. As we grow up we stop eating sweets because of diets and other reasons and this tag line reminds us of how much "fun" candy is.
The lack being filled is the loss of fun and childhood innocence. The ability to play, laugh , and smile all day without worrying about grown-up responsibilities. All you have to do is eat Oreo Bites to return to this state of ignorant bliss. If that's too much than you can have a quick snack of Oreo Bites and temporarily return to the "fun" of childhood and candy and then resume your adult life once you're done eating.
Diet Pepsi MAX
1. Possible nostalgic ads:
A. Starbucks Doubleshot--Plays on the classic Survivor song with new lyrics to match the modern corporate world. "Glen...Glen, Glen, Glen!"
B. NBA Remembers Where Amazing Happens--Features the Badfinger song "Day After Day" and Boston Celtics fans at the moment that Kevin Garnett held the press conference to announce his transfer to the Celtics. Commercial starts with the lyrics "I remember..."
C. Enzyte--Commercial presents a 1950's carefree world and Bob as he gains confidence from Enzyte and a swarm of ladies. Uses the classic camp song to reinforce the idea of a worry-free life thanks to Enzyte.
2. Diet Pepsi Max
http://www.youtube.com/watch?v=SJEVxfWpm7c
3. This ad aired on the 2008 Super Bowl Half-Time Show. It plays on the popularity and humor of the 1998 SNL skits/film "A Night at the Roxbury" starring Will Ferrell and Chris Kattan. Both the skits/film and the ad feature the 1993 hit "What Is Love" by Haddaway. The ad uses the music to evoke nostalgia as soon as Troy Aikman's counterpart nods off to sleep briefly in the middle of the staged half-time report. Only seconds into the commercial, the viewer hears the infamous line, "What is love? (echo, echo, echo)" followed by the digital beat that made it a smash hit in the early nineties. The beat plays on to visuals of people nodding off in various places, such as work, game shows, cafes, award ceremonies, etc. Finally, someone brings in a cart of the Pepsi product. People drink and it all makes sense. The viewer sees the head bob that made the SNL skits/film so funny in the first place. Soon enough, everyone is doing the head bob, just like when the skits/film first aired in the late nineties.
4. The ad uses nostalgia purely for the sake of nostalgia. It reminds people of a funny piece of pop culture that was tremendously successful among young and old viewers alike. Essentially, it appeals to a huge audience because the joke of the commercial plays to the SNL audience, which grew for twenty-something years before they created the Roxbury skit. By appealing to such a huge group of people, the commercial was destined to strike a chord with a least a few hundred thousand people, especially since it aired during the Super Bowl. Whether they loved it, hated it, or just didn't care about it, the joke would surely remind people of the ridiculousness of the original skit and the good times spent watching late night television. Some people might laugh, some may chuckle, and others could scoff, but almost everyone over the age of fifteen would remember it. They even have Chris Kattan cameo at the end saying, "Stop it!" to agree with people who think the craze should have died and never returned. It's quite genius because most people had probably just forgotten about it, but the commercial came in to play on the joke one last time before it would be outdated and completely forgotten. The timing was perfect.
5. The commercial wants people to "Wake Up!" It suggests that Diet Pepsi Max can be a savior from the boring, sleep-inducing life of pretty much everyone. It shows all different types of people, from ranchers to office workers and ordinary parents to Galacticon convention geeks and pop stars. With Diet Pepsi Max, the viewer can turn that drooping head into a hipster's head bob. It's quite clever because the commercial focuses on the use of ginseng and more caffeine added to the product for more energy in the consumer. Of course, the funny thing about the guys from the Roxbury skit was their energy. It was quite ridiculous because they NEVER got tired. They were hopelessly pathetic at picking up women, but at the very least, they had great energy and never gave up. In this way, the ad utilizes the approach of constructive discontent. It draws focus to the way people get tired during the day and presents it as a major problem. But wait, they’ve got the cure. WAKE UP with Diet Pepsi Max. You may not like your job, you may not even be any good at it, but with Diet Pepsi Max, you'll never lack the energy to persevere, just like the Roxbury boys.
Group:
Sarah Moriyama
Javier Garcia
Zachariah Rollins
Mac is Coming to Town
Jonathan Villarreal
Marcus Hammonds
John Kroeger
The ad here is your typical Mac vs. PC ad with a few nostalgic twists to it. First, they’re singing Santa Claus is Coming to Town, which has been a Christmas classic for who knows how many decades and is recognizable by just about anyone. Second is the style of the ad itself, which is very similar to those stop-motion type Christmas movies like Rudolph (you know, the one with the elf who wanted to be a dentist).
The nostalgia in this ad seems to be reminding people of the holidays and the goodness often associated with Christmas (Santa and carols). The target audience could be anyone, but is probably young to middle-aged adults (those who are most likely to purchase and use a Mac) who probably grew up watching the stop-motion Christmas movies like Rudolph.
Rather than tell you why a Mac is better than a PC like previous ads, this ad associates Mac with many positive things (like holidays and carols). The ad suggests that by owning a Mac, you will be taken back to not only childhood days (when you probably saw the Rudolph movie) but also the good times often associated with Christmas. Also, when you think of Santa, you think of presents and gifts. So by associating a Mac with Santa Claus coming to town, it may be signifying that owning a Mac is like Santa paying you a visit. The ad also shows PC being an idiot by ruining the song. If there is a lack being played on here, it seems to be coolness because as any of these Mac ads show, the PC certainly lacks it.
Sunday, August 3, 2008
IMPORTANT NOTE
Cadillac Thrills
Sarah Quick
Kendra Harris
Victor Alvarez
This ad uses nostalgia by showing eleven different Cadillac models beginning from its introduction. The driverless car is seen heading down a lonely highway, then after about four seconds it changes to a different model all while continuing to move forward. The different camera angles show the interior of the car and how it has changed over the years. The luxury of the car is shown by having the shiniest and most innovative Cadillac of that decade including the ’57 with high tail fins.
This nostalgia seems to appeal to a broad audience because of the music included. "Punk Rocker" by Teddy Bears f/ Iggy Pop starts by saying how he enjoys driving his car and having people wish they were in it.
The ad suggest the car will fulfill the consumer’s lack by making it seem as if each of the cars featured were the best of there time and now it is the consumers time to get the best by buying Cadillac. At the end are the words "Life, Liberty, and the Pursuit" of happiness we assume through consumption. Next are the words "Since 1903," referring to a simpler time for automobiles but also reinforcing the fact that Cadillac has been around for over 100years
Coke's Nostalgic Superbowl Ad
Andrew Lewis
Monique Wellesley
Marcellus Howard
This ad uses nostalgia in many ways. First, the setting for this ad is the Macy's Thanksgiving Day Parade in New York City. This parade is nostalgic to many of us who have attended the parade or started off their Thanksgiving morning by watching the parade on TV with their family, remembering the huge balloons traveling through the city during the parade. The ad uses tame symphony/orchestra music that reminds us of the holidays. The ad incorporates intertextuality to create nostalgia, as it starts with two of the large cartoon character balloons (Stewie from Family Guy and Underdog) fighting over a large Coca-Cola bottle balloon. Stewie (a modern cartoon character that is profane and violent) jostles back in forth with Underdog (an innocent cartoon character from the 60s), as both struggle to grab the Coke. In the end, a Charlie Brown balloon appears from behind a building and snags the Coke, leaving Stewie and Underdog defeated, floating over Central Park. Charlie Brown, a popular character from the Peanuts comic that started in the early 60s, is the ultimate nice guy cartoon character that is seemingly cursed with bad luck and fortune. Nice guys finish last and Charlie Brown never had it his way, until now.
We think Coca-Cola uses this intertextuality to create nostalgia in order to appeal mainly to baby boomers who grew up adoring Charlie Brown and Underdog, but also to others who became fond of these specific cartoons. These good old fashioned cartoon characters are known for their insecurities and striving to overcome obstacles. Many adults today grew up rooting for these decent, humble cartoon characters. Stewie, on the other hand, is a devilish character that uses violence and dreams of destroying his mother. When Charlie Brown (the character that always comes up short) wins the Coke, older generations may jump with joy as they see Charlie finally jump the hurdle after all these years. Still, this ad may also appeal to younger fans of Family Guy, simply because Stewie is in the commercial.
This ad suggests that Coke can help you overcome any obstacle, as the Coca-Cola bottle prompted Charlie Brown to finally win the race. The ad engages consumers familiar with the cartoons, leading to them associating Coke with the charm of the cartoons they cherished as a child. It suggests that Coke is affiliated with the more innocent and moral-driven characteristics of the 60s cartoon characters, rather than today's harsh cartoons characters. Reflecting that Coke is synonymous with the good old days that the baby boomers relished. Also, If consumers feel a bit insecure or left out (much like Charlie Brown and Underdog), reaching for a Coke will wash away your blues.