Follow Up - Direct TV Commercial

Just wanted to show a follow up of one of my previous posts for the Direct TV campaign. I think the giraffe is even cuter in this one :) hope you enjoy!

Axe Deodarant Spray

This ad displays coolness to me because in my opinion as a male being cool is directly correlated with being able to impress women and here this guy is just taking off one shirt after another after spraying himself with this spray and watching women faint because of it.This ad is definitely for men and to me the attitude showed is just one of confidence and being capable of getting girls as a man.

Belvedere Vodka Commercial

I can't stand vodka of any kind, and I think Vincent Gallo is a jerk but I like the appeal of the ad. I looked at the responses to this video to see how it appealed to people and this response stuck out to me:

"i LOVE this commercial! so much that i sought it out on youtube! i think its so great because when i watch it, i get that feel good mood like i am at a fun party. it definetly makes ME want to go out and get some Belvedere!"

Bam. I believe that the quote above is what the advertisers were going for. The song and the way it was shot appealed to me, the individuals gave off that "cool" nonchalant vibe so popular with the younger generations today. What is cool? Celebrities, partying and Belvedere. This ad creates the feeling of high society but with a modern and youthful twist.... "Luxury Reborn". A tornado lifestyle of excess and fun.

Domino's Pizza Turnaround

I chose this Domino's ad because it is similar to Bill Bernbach's "anti-advertising" strategy because the CEO recognizes their faults and wants to make his pizza better. He asks the customer why they are failing to make quality food and wants to know what they need to change. This ad goes against traditional forms of everyday advertisig by doing the opposite of what a company normally does. There have been several commercials for this campaign, recieving a "tornado" of pictures from regular customers who are dissatisfied with their pizza. The attitudes evident in the commercial show the apology of the company being careless with their brand name and wanting a second chance to make it right. In order for consumers to keep buying the product, they want to fix and do everything in their power to advance their sales and to keep them from being at the bottom of the totem pole.

Look Cool Smoking Camel Lights

This paper advertisement, from a 1993 magazine, is for R.J Reynolds Tobacco Co. and highlights Camel Cigarettes with the infamous Joe Camel. Ad shows Joe standing by his red convertible with a pack of smokes rolled in his sleeve.TORNADO.It's suggesting that you will look as cool as Joe Camel while smoking Camel Lights. This ad is suggesting the look of being cool as Joe Camel posted up by his car in a tight black t-shirt and sunglasses with a confident pose

The characteristics I see that approach the "coolness" aspect of this Pepsi product are the creative background and the fact that the usage of this product can be a drink as well as a fragrance that will make you attractive to others. This "coolness" appeal is aimed at a female audience. The attitude is definitely positive in this ad and creates an idea that this consumption will create a tornado of different attractive virtues.

This commercial for electrolux appliance shows how anyone can be the ideal housewife. Kelly Ripa shows how with the help of these new appliances show can be more efficient and fulfill all the needs of her family.

Colgate Palmolive Ajax House Cleaner

This is an advertisement placing emphasis on Ajax House Cleaner. This advertisement appeals to the "True Housewife Type" after reading the article discussed in class. The ad shows a mother along with her son at home. You get the idea that the mom is house mom by the her appearance of casual clothing and the emphasis of cleanliness in her home.

Contemporary Ads for housewives

These are four contemporary magazine ads that are directed towards housewives trying to impose the feeling of being an efficient housewife who is also appealing to her husband at the same time. The one at the top right really displays that as it says the harder a wife works the cuter she looks, trying to encourage them to use their product.

Febreze

This Febreze commercial is an example of "The Balanced Homemaker." The woman is a real estate agent but also maintains the house and makes sure the dog and her husband dont keep it smelling bad.

Hannah Bolton

Swiffer Ad

This ad reveals the importance of having a clean house and how to maintain one. When you read the text, it shows how fast and simple it is to use the product and get the outcome you desire. The female is also happy to see that her job has gotten done in a timely manner.

Armstrong Flooring

This advertisement is from Armstrong flooring. It shows what looks like to be a business woman sitting down in her house reading her newspaper. This relates to the article we read in class speaking about the Career Woman or Would-Be Career Woman. She is the person who believes a womans place isn't in the house. This woman has a job and is too critical about many tools to help with the house.

Electrolux makes it easy

This commercial shows how the Electrolux appliances can help make your life easier and things are made quicker, so your family will stay happy...And you will have an abundance of muffins and pancakes..

The Unreal Liberation

Susan J. Douglas gives an eye opening view of the advertising world's view on the "free woman". Women had long been the object of the advertiser as the one willing to spend money on the things that would make their appearence look and feel better. The 1980's ad angle was to use both feminism and antifeminism to an advantage. While portraying a woman in a luxurious setting, the woman can only attain luxury after she purchases that item that will in theory set her free.The method of gaining the perfect look no matter what the cost can and will continue to be lucrative, although I have to agree that true liberation will never be met.


This video shows an ad for a shampoo that will leave you with the best hair no matter the tough conditions...Because you are worth it.


This video shows hair coloring as the most luxurious thing to do. Beautiful, long lasting color all possible if you buy this product



What other cosmetics ads used today give the impression of "liberation" through these products?

Do you feel that the products for women today are advertised with a sense of false freedom with a never ending goal?

Life Magazine Archive (with ads!)

Google Books has ever issue of Life Magazine available online. This is a great way to browse for ads.

PBS American Masters - Andy Warhol Part 1

Andy Warhol Cell Phone

This picture by Andy Warhol is used as an advertisement by Cingular and Nokia to commercialize an Andy Warhol Branded Camera phone. Phones in general, especially today, are what keep people socially connected. Through the use of different features on this phone, pictures taken can be "warholized" to imitate or mimic some of Warhol's pop culture work.

Warhol Soup

Warhol's creation of the design behind the soup can did a good job of applying to the people back then when it first came out and also transcending time as it is still very popular today.

Coca-Cola as Pop Art

Andy Warhol started painted Coca-cola into his Pop art way of painting. Coke along with Campbells Soup were items that were being mass produced. He incorporated Coca-cola into his art as a dilogue of consumer culture.

Andy Warhol Knives

In Andy Warhol's painting called Knives he took a basic kitchen utensil and turned it into what he called pop art, his "mirror of America". The repetative object was his way of making America see what they needed. Warhol's vsion for Knives was for hunting and seduction.

Andy Warhol, Brillo Box

The Brillo Box was originally designed to give a new look to the product. Andy Warhol then took this new look to the cleaning product and incorporated this design into the art world. Warhol took this design and turned it into a recognizable work which he was associated with. Even though Warhol originally didn't create the design he was such an icon that the box was instantly Warhol's work of art.

Diamond Dust Shoes

This image originated in 1980 and features women's high-heel shoes. You can vaguely make out the brand of one one the shoes, which helps as an advertisement for that particular brand. The image features consumer products that can be labeled as "timely" because of their old-fashioned look.

Coca Cola by Andy Warhol

Andy Warhol's approach to making artwork of iconic American products such as Coca-Cola, evolved the phenomenon of popular culture through mass production. He reflected popular culture by incorporating images of consumer products, which gave each of his paintings a psuedoindvidualistic quality. In his Coca-Cola paintings, he gave the brand the appeal of instant accessibility to every type of consumer. He even states that "You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too."

Andy Warhol & Campbell's Soup

In 1962 Warhol is the man that created the wonderful artwork that would be placed on each Campbell's can worldwide and for many years to follow. This picture says, "Andy Warhol And The Can That Sold The World" exclaiming that this soup can is at the top of food chain, selling not only itself, but much much more.

How Men Clawed into Consumerism

Kenon Breazeale reveals the emergence of the male consumer with the birth of Esquire magazine. Women had been long targeted in the advertising world as the main consumer for the house hold and referred to as the educated shopper. With men facing the frightening possibility of losing their jobs and the chance they might see their wives become the ones bringing home the bacon, a loss of “masculine self respect” began to cloud over the male population. Seizing this opportunity, Esquire was created so men could cope with this new leisure time and become empowered with all the misogynistic articles in the magazine. Esquire articles consisted of bashing how women were consumers of fads rather than resourcefulness, and men were the more sensible gender when it came to purchasing all things from furniture to liquor. It’s rather smart actually; the magazine actually motivated men to become more dominate in consumerism as a means to prove their masculinity. Not only did they rant about feminine incompetence, but Esquire also managed to sexually exploit women as well. Yay for multitasking. Pin ups were often displayed within the pages. Although I see the benefits of male consumerism becoming more important, I think the way Esquire pushed it ignited the flames of sexism we see today.

"Mr. Fixit"

Steven Gerber, Do-It-Yourself: Constructing, Repairing, and Maintaining Domestic Masculinity

Posted by Hannah Bolton

Steven Gelber introduces domestic masculinity to us as the creation of a male sphere inside of the home. The idea of space is presented, noting that when women began to work in the office, men felt they were being civilized and losing their manhood—therefore they needed to create something that gave them a new purpose, a new meaning for being a man. While previously hired help was called in to repair things, the Do-it-yourselfer found family bonding and masculine identity within the home. He explains that while men were the head of household and brought home the money, they often had very little to do there. The women raised children, while men were occupied with something else in another room, or left to meet up with friends (separating themselves from the family). Domestic masculinity was the answer to reacquainting themselves with manual skill, taking pride in something, saving money, and participating in family activities while retaining a masculine style. Do-it-yourself was most of all thought of as leisure. Work around the house was not work—it was recreation that soothed the stressed minds of men after being in an office all day. Working on things gave them a sense of satisfaction that may have ceased to exist within their jobs. This change also brought fathers and sons closer. Fathers passed on specific skills to their sons, a form of masculine bonding. The housing market was booming in the 1930s, and because home ownership was popular among the blue collared, do-it-yourself was an activity that transcended class rather than gender. Although you would think that poorer homes had to save more money, rather than the rich, Gelber explains that men from all classes recognize do-it-yourself as not quite a chore, but something taken up voluntarily. It was a mixture of everything: leisure that was work-like and chores that were leisurely; the tasks were performed by middle-class men acting like blue-collar workers and blue collar workers acting like middle class homeowners. It was in other words, a hobby.

An example of the man carrying the heavy tools, the son helping him, and the wife directing them on what to do.

This advertisement for Dutch Boy paint indicates that the women were not Do-it-yourselfers, but the helpers or assistants. Also, it was typical for the woman to point out something that needed to be done, rather than doing it on her own. ("Honeydew")

http://www.youtube.com/show/thisoldhouse