Tuesday, April 29, 2014
Thursday, April 24, 2014
Wednesday, April 23, 2014
Tuesday, April 22, 2014
Wednesday, April 16, 2014
Article on Branding (and J. Crew)
"How to Create a Cool Brand" from inc.com
http://www.inc.com/magazine/20104/tom-foster/kate-spade-partners-and-spade-brand-creativity.html
http://www.inc.com/magazine/20104/tom-foster/kate-spade-partners-and-spade-brand-creativity.html
Thursday, April 10, 2014
Ad Age on 1969-1970 Era
This is a great collection form Ad Age of print and TV ads from the "conquest of cool" late 60s, early 70s era of advertising we recently discussed.
Highly recommended if you're a fan of Mad Men, as these are the "real ads" of the season.
Highly recommended if you're a fan of Mad Men, as these are the "real ads" of the season.
Thursday, April 3, 2014
Product integration - Scrubs, Xbox 360
In this clip, Turk and the Janitor are seen playing Xbox 360 when Carla makes the Janitor leave and then takes his place as they play together to finish a game. The Xbox 360 is one of the main plot points of this episode as Turk is constantly trying to finish his game but is being stopped by his daughter and other distractions.
Transformers Product Integration with GMC
Throughout every Transformers movie the Autobots have all been Chevy and GMC produced vehicles. This is great for them because they are able to show of their newest models with each movie and also the wide array that they offer.
The Vampire Diaries - Product Integration
http://youtu.be/XCMlQOwHkjM
The Vampire Diaries uses HTC and other android phones in every episode for the past 5 seasons; integrating the devices into the show's entire structure instead of a single episode. The phones have become a "life source" for all the characters who use the phones in order to get them out of dilemmas in every episode. They even talk to the villains on their cell phones. That must have been an awkward conversation... "Hey, I know we hate each other but we don't have to be old fashion. Can I have yo number?"
Kristian Thompson
I will not Bow to Any Sponsor
This is one of the best product integration clips I can remember. It worked too because I remember quoting this clip as a kid in school with my friends...
Wednesday, April 2, 2014
30 Rock Snapple Product Integration
A good example of product integration from one of my favorite shows!
Tuesday, April 1, 2014
Card prompt for Thursday, 4/3
Why does Arthurs use the term “bourgeois
bohemian” to describe characters on Sex
and the City?
Wednesday, March 5, 2014
1960s Used Car Commercial Tell it Like it is.
I hope this is not too inappropriate, but here is an Ad I came across from the 60's. Apparently this was done after the real commercial was shot, but can you imagine a world if advertising agencies would really tell you the truth? This is spot on on what it would be like lol.
Thursday, February 27, 2014
Natassia Brooks.....
The woman feels a sense of accomplishment after making her windows so streak-free and shiny and maker her house "a little brighter". The ad is also comical and allows her to get back at her husband for napping which helps to modernize the concept.
http://m.youtube.com/watch?v=k6PRfvA8i6E
http://m.youtube.com/watch?v=k6PRfvA8i6E
True Housewife, The Career Woman or Would-Be Career Woman and Balanced Homemaker
By: Michael Villegas, jiyoung yoon, Brandon Tierney and Kristian Thompson
The Swiffer Wet Jet Commercial embodies Betty Friedan's
"The Sexual Sell". This commercial has the three types of women that
Friedan mentions. Friedan mentions the "True Housewife". This
character is portrayed in the commercial as the grandmother who is reluctantly
afraid to try new devices. She mentions that she used to clean the floor on her
hands and knees. The second person Friedan mentions is "The Career Woman
or Would-Be Career Woman". This
role is played by the mother in the commercial. I found this woman to embody
the character of using her time wisely.
Her methods of cleaning the floor were different from her mother's way
of scrubbing the floor on her hands and knees.
The daughter found a new method of cleaning using a "MOP".
Finally, we are introduced to the granddaughter who Friedan would call the
"Balanced Homemaker". The
granddaughter would clean the floor by using her foot. With the granddaughter
cleaning the floor with her foot she gives her grandmother anxiety. This is a woman that uses her executive
ability of a well-run household. The Swiffer Wet Jet product brings three
generations together by simulating the grandmother cleaning on her hand and
knees, the mother cleaning the floor with an old fashion mop and bucket and
finally the granddaughter cleaning the floor with the Swiffer Wet Jet. All
three find that the floor was still dirty. The grandmother and mother were
amazed that a cleaning tool like the Swiffer Wet Jet could clean a virtually
clean, yet unclean floor.
Jordan Hunt, Jillian Horn, Haley Huffman
http://www.youtube.com/watch?v=wWGVmS_alJQ
This ad tells the balanced housewife that by using the Mr. Clean Magic Eraser instead of all-purpose cleaning spray, she will now be able to take more time off from her busy life. Because the Magic Eraser picks up "3 times the grime" she will have "triple the time to relax".
This ad tells the balanced housewife that by using the Mr. Clean Magic Eraser instead of all-purpose cleaning spray, she will now be able to take more time off from her busy life. Because the Magic Eraser picks up "3 times the grime" she will have "triple the time to relax".
Samantha Monarez, Miranda Lindley, Tania Monroy
Wednesday, February 26, 2014
Roomba print ad - Jordan Olivo Ashley Phelps Allegra Rice
We chose the Roomba because we believe it includes similar appeals that were mentioned in the Fridan's article. With the roomba, it makes life easy for you by avoiding having to bring out the big vacuum and cleaning up each room in the house one by one. The roomba is a more creative take on the vacuum because all it takes is a simple button to turn on and it does all the work on it's own, so you get that feeling of having accomplished the housework without feeling too guilty. Like the ad claims at the bottom, the Roomba is the smarter way to get it done, "because you have better things to do!"
Tuesday, February 25, 2014
Cascade Ad - Friedan Assignment (Maya, Shaun, Melissa)
The advertisement is using many appeals that Friedan outlines in her research article, specifically offering an ego enhancement and a sense of achievement. In the advertisement featuring a mother in law and a daughter in law having a conversation about who's dishes are "better", the advertisement is insinuating that the dishes are not in fact better but the detergent is. By using the daughter in law's perspective the whole ad campaign is featuring an "out with the old, in with the new" attitude. Since the daughter is a balanced housewife and can see the good in the new products she is able to have an ego enhancement and a sense of achievement when the mother in law is fascinated by the new product's effectiveness. The ad reinforces that "house cleaning should be fun," showcased by the friendly competitiveness of the two women.
Ad for Thomas, Victoria chapa, Jordon Duncan
http://m.youtube.com/watch?v=H1DpprzWEiM
The magic eraser commercial has similar appeals because they're still trying to get the same ending product with less time and easier work, thus they're giving you the opportunity to spend more time with family or do things outside the house.
The magic eraser commercial has similar appeals because they're still trying to get the same ending product with less time and easier work, thus they're giving you the opportunity to spend more time with family or do things outside the house.
iRobot Commercial
http://www.youtube.com/watch?v=Lu_61SCjUAg
The iRobot is an automatic vacuum cleaner that cleans by itself giving you the chance to utilize the energy where it really counts. The iRobot is definitely a new experience given that you do not actually have to push the vacuum around yourself. For the wife that does not like to do housework, she could set the vacuum cleaner to clean automatically while she does other tasks.
Cassidy Lange
Demond King
Elieen Kim
The iRobot is an automatic vacuum cleaner that cleans by itself giving you the chance to utilize the energy where it really counts. The iRobot is definitely a new experience given that you do not actually have to push the vacuum around yourself. For the wife that does not like to do housework, she could set the vacuum cleaner to clean automatically while she does other tasks.
Cassidy Lange
Demond King
Elieen Kim
Rio Austin Tey Ad
http://youtu.be/hKZg_qLiIj8
This ad has similar appeals to the Balanced Housewife because she still has to do the housework herself, but now she can save her energy with this new Swifter with a vacuum. She doesn't have to work very hard and she can save her energy for better, and more important things, because before she was bound by the drudgery of sweeping with a traditional broom. The advertisers in the past used similar appeals.
This ad has similar appeals to the Balanced Housewife because she still has to do the housework herself, but now she can save her energy with this new Swifter with a vacuum. She doesn't have to work very hard and she can save her energy for better, and more important things, because before she was bound by the drudgery of sweeping with a traditional broom. The advertisers in the past used similar appeals.
Wednesday, February 12, 2014
Monday, February 3, 2014
Sunday, February 2, 2014
Sleeper Bowl
So after watching the Super Bowl I realized I really like to be entertained. Music, commercials, and sports. I wasn't a huge Bruno Mars fan before. After seeing his halftime performance I will say I dig this dude. Great entertainment paying homage by doing the James Brown shuffle. So is changing your name considered advertising? Because apparently this guy's real name is Peter Gene Hernandez. For some reason, I don't think sponsors would be too wild about putting on the "Peter Gene Hernandez Halftime Show" And for some reason I wanted a Pepsi during this. Perhaps it was mind altering subliminal advertising messages or.... perhaps it was the big Pepsi logo......
The commercials, though not as good as years past, were pretty decent. My all time favorite is still this one from 2010 SuperBowl .
The commercials, though not as good as years past, were pretty decent. My all time favorite is still this one from 2010 SuperBowl .
Thursday, January 30, 2014
Style and Taste, for Starters
Because I think this is an amazing photo, and because it ties into the article's discussion of style and taste (and maybe we'll get to that in class!).
Story of Superbowl Ads
Here's a good story from The New Yorker about the currently popular strategy of debuting Superbowl ads before the Superbowl--why it's done, and why it might or might not be a good idea.
I found this story because it was featured in the "Ad News" banner on the left side of this blog. Keep an eye out!
"Yet no one has found a way to release the Super Bowl itself ahead of time. It remains one of American culture’s great live events, and there is something cheering in the idea of being confined in a moment with millions of other viewers. As more companies circumvent the constraints of time with built-up preview campaigns and the early release of full ads, there is something to be said, from a viewing perspective, and, perhaps, even from a business one, for those that continue to value the dramatic possibilities of surprise."
I found this story because it was featured in the "Ad News" banner on the left side of this blog. Keep an eye out!
Wednesday, January 29, 2014
2014 Superbowl Doritos Commercial
This commercial focuses on using humor to attract this product to its viewers. In this case, the product is Nacho Cheese Doritos. I think after this ad people will either immediately run out to try these Doritos, or may shy away from it due to the old man licking the cheese of his finger!
Awesome Superbowl Commercial
Tuesday, January 28, 2014
Wings (Volkswagen Super Bowl Commercial)
Probably not the best one we'll see on Sunday but it was pretty funny.
Wednesday, January 22, 2014
QUESTIONS FOR WEEK 2 READINGS
DAY ONE:
John Kenneth Galbraith: Galbraith argues that seeking a
higher standard of living is a fundamental component of American ideology.
Why is such an ideology necessary for advertising to “work”?
What kinds of possessions do you think currently symbolize
achieving a high standard of living or “the good life”?
Can you think of ads that embody these ideas or model
examples of “the good life” in order to sell expensive goods? To sell
inexpensive goods?
DAY TWO:
Read the Fiske article, and take a trip to La Palmera.
Answer one of the following on your notecard.
Do you think that there is a hierarchy to the types of
stores along the class lines of products and customers as discussed by Fiske on
pages 324-326? Give examples.
Fiske says that style works to identify group membership (to
relate to the social order) and tastes works within style to differentiate and
construct the individual. Look around at your fellow shoppers at the mall. Can
you identify different styles of clothing that identify group membership? What
types of clothing make up the styles? In what ways are individuality expressed
within these styles?
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