Tuesday, April 29, 2014
Wednesday, April 23, 2014
Tuesday, April 22, 2014
Wednesday, April 16, 2014
Article on Branding (and J. Crew)
"How to Create a Cool Brand" from inc.com
http://www.inc.com/magazine/20104/tom-foster/kate-spade-partners-and-spade-brand-creativity.html
http://www.inc.com/magazine/20104/tom-foster/kate-spade-partners-and-spade-brand-creativity.html
Thursday, April 10, 2014
Ad Age on 1969-1970 Era
This is a great collection form Ad Age of print and TV ads from the "conquest of cool" late 60s, early 70s era of advertising we recently discussed.
Highly recommended if you're a fan of Mad Men, as these are the "real ads" of the season.
Highly recommended if you're a fan of Mad Men, as these are the "real ads" of the season.
Thursday, April 3, 2014
Product integration - Scrubs, Xbox 360
In this clip, Turk and the Janitor are seen playing Xbox 360 when Carla makes the Janitor leave and then takes his place as they play together to finish a game. The Xbox 360 is one of the main plot points of this episode as Turk is constantly trying to finish his game but is being stopped by his daughter and other distractions.
Transformers Product Integration with GMC
Throughout every Transformers movie the Autobots have all been Chevy and GMC produced vehicles. This is great for them because they are able to show of their newest models with each movie and also the wide array that they offer.
The Vampire Diaries - Product Integration
http://youtu.be/XCMlQOwHkjM
The Vampire Diaries uses HTC and other android phones in every episode for the past 5 seasons; integrating the devices into the show's entire structure instead of a single episode. The phones have become a "life source" for all the characters who use the phones in order to get them out of dilemmas in every episode. They even talk to the villains on their cell phones. That must have been an awkward conversation... "Hey, I know we hate each other but we don't have to be old fashion. Can I have yo number?"
Kristian Thompson
I will not Bow to Any Sponsor
This is one of the best product integration clips I can remember. It worked too because I remember quoting this clip as a kid in school with my friends...
Wednesday, April 2, 2014
30 Rock Snapple Product Integration
A good example of product integration from one of my favorite shows!
Tuesday, April 1, 2014
Card prompt for Thursday, 4/3
Why does Arthurs use the term “bourgeois
bohemian” to describe characters on Sex
and the City?
Playboys' Penthouse 1959 part 2
Check out the integration for the Playboy Kitchen around 5:30.
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