Deeadra Piper
Laura Labay
Leigh Rodrigue
STONED- the green jeans
The all natural hemp jean that is the environmentally friendly choice of the socially conscious generation.
Stoned Jeans are superior to their competitors because they not only make a fashion statement but a personal one too. Unlike other jeans ours are made of 100% hemp which is more durable and is an environmentally safe product. This brand will stand out from the competition because it empowers each individual who purchases and wears the jeans to make a statement to the world that they want environmental issues to be addressed. Stoned Jeans will encourage the generation of environmentalist to have their voice heard about environmental issues by buying and wearing these jeans. The proceeds from the purchase of these jeans will go towards environmental lobbyist to ensure the issues of this group are heard.
Stoned Jeans will be marketed to men and women who are socially conscious and aspiring to make a change. One of our ads would be product integration in a show targeted at our demographic such as "The Hills" or "Project Runway". Print ads would use a split screen illustration of a black and white, rotting environment that is wasting away from air pollution and waste and a vivid, full color illustration of a cleaner, greener Earth where people drive hybrid vehicles, recycle, and wear Stoned Jeans. The second ad would be a television commercial set in the dirty streets of New York or the smog-filled streets of Los Angeles that shows a Stoned Jeans store on Fifth Avenue or Rodeo Drive. An eco-conscious actor, such as Hayden Panettiere, would do a voice-over saying, "When you live in a place like this, it feels great to know you can do your part to help clean it up. In style, in season, and out of the box. Stoned: The Green Jean."
