The author mentioned that one of the aspects that kept the Americans stable through the Depression was the design of suburban space. The suburban homes were meant to reduce the “urban clutter” and “purify communal spaces”. This sense of organization and conformation was a strong appeal to the female audience, attracting them to this sense of brining the home together. This advertising for a television set is promoting strong family values, while travelling within the comfort of your own home.
This clip shows the physical appeal of having a television set in your living space.
What are the advertisements for television sets that you have seen recently? How do they appeal to the consumer?
What has changed? Why?