Wednesday, April 16, 2014

Article on Branding (and J. Crew)

"How to Create a Cool Brand" from inc.com

http://www.inc.com/magazine/20104/tom-foster/kate-spade-partners-and-spade-brand-creativity.html


Thursday, April 10, 2014

Ad Age on 1969-1970 Era

This is a great collection form Ad Age of print and TV ads from the "conquest of cool" late 60s, early 70s era of advertising we recently discussed.

Highly recommended if you're a fan of Mad Men, as these are the "real ads" of the season.

Thursday, April 3, 2014

Product integration - Scrubs, Xbox 360

In this clip, Turk and the Janitor are seen playing Xbox 360 when Carla makes the Janitor leave and then takes his place as they play together to finish a game. The Xbox 360 is one of the main plot points of this episode as Turk is constantly trying to finish his game but is being stopped by his daughter and other distractions.

Product placement in Sex and the City-candus garcia



https://www.youtube.com/watch?v=zsDheqaaF5Q

Here is a Bing Bang Theory episode with product integration of hand sanitizer Purell.

Transformers Product Integration with GMC

Throughout every Transformers movie the Autobots have all been Chevy and GMC produced vehicles. This is great for them because they are able to show of their newest models with each movie and also the wide array that they offer.

30 Rock Seinfeld Bee Movie product placement

The Vampire Diaries - Product Integration

http://youtu.be/XCMlQOwHkjM 


The Vampire Diaries uses HTC and other android phones in every episode for the past 5 seasons; integrating the devices into the show's entire structure instead of a single episode. The phones have become a "life source" for all the characters who use the phones in order to get them out of dilemmas in every episode. They even talk to the villains on their cell phones. That must have been an awkward conversation... "Hey, I know we hate each other but we don't have to be old fashion. Can I have yo number?"

Kristian Thompson

product placement

I will not Bow to Any Sponsor

This is one of the best product integration clips I can remember. It worked too because I remember quoting this clip as a kid in school with my friends...

Product Integration - It's Always Sunny in Philadelphia

https://www.youtube.com/watch?v=_dcLjJoBFbU

Wednesday, April 2, 2014

Lost in Translation - Product Integration: Suntory Whisky


Sex and the City Birkin Bag product integration

video

30 Rock Snapple Product Integration





A good example of product integration from one of my favorite shows!

NHL/300






http://www.youtube.com/watch?v=Cbb2iKjPIBI
Preview of cross promotion between NHL and 300.

Ellen: Blindfolded Musical Beats Seats


Big Bang Theory: Raj and Siri


Sex and the City integration of Manolo Blahnik



Manolo Blahnik

Gets Integrated 



Sex and the City favorite episode



Fashion Road Kill


Tuesday, April 1, 2014

http://www.efficientdrinker.com/blog/coors-light-always-sunny-in-philadelphia/



The gang drinks Coors

Card prompt for Thursday, 4/3


 Why does Arthurs use the term “bourgeois bohemian” to describe characters on Sex and the City?

Playboys' Penthouse 1959 part 2





Check out the integration for the Playboy Kitchen around 5:30.

Wednesday, March 5, 2014

1960s Used Car Commercial Tell it Like it is.


I hope this is not too inappropriate, but here is an Ad I came across from the 60's. Apparently this was done after the real commercial was shot, but can you imagine a world if advertising agencies would really tell you the truth? This is spot on on what it would be like lol. 



In the Suburbs (film by Redbook)

Thursday, February 27, 2014

Natassia Brooks.....

The woman feels a sense of accomplishment after making her windows so streak-free and shiny and maker her house "a little brighter". The ad is also comical and allows her to get back at her husband for napping which helps to modernize the concept.

http://m.youtube.com/watch?v=k6PRfvA8i6E


True Housewife, The Career Woman or Would-Be Career Woman and Balanced Homemaker
By: Michael Villegas, jiyoung yoon, Brandon Tierney and Kristian Thompson
 
 
 
 
 

Swiffer Wet Jet TV Commercial, 'Generations'

 The Swiffer Wet Jet Commercial embodies Betty Friedan's "The Sexual Sell". This commercial has the three types of women that Friedan mentions. Friedan mentions the "True Housewife". This character is portrayed in the commercial as the grandmother who is reluctantly afraid to try new devices. She mentions that she used to clean the floor on her hands and knees. The second person Friedan mentions is "The Career Woman or Would-Be Career Woman".  This role is played by the mother in the commercial. I found this woman to embody the character of using her time wisely.  Her methods of cleaning the floor were different from her mother's way of scrubbing the floor on her hands and knees.  The daughter found a new method of cleaning using a "MOP". Finally, we are introduced to the granddaughter who Friedan would call the "Balanced Homemaker".  The granddaughter would clean the floor by using her foot. With the granddaughter cleaning the floor with her foot she gives her grandmother anxiety.   This is a woman that uses her executive ability of a well-run household. The Swiffer Wet Jet product brings three generations together by simulating the grandmother cleaning on her hand and knees, the mother cleaning the floor with an old fashion mop and bucket and finally the granddaughter cleaning the floor with the Swiffer Wet Jet. All three find that the floor was still dirty. The grandmother and mother were amazed that a cleaning tool like the Swiffer Wet Jet could clean a virtually clean, yet unclean floor.

Jordan Hunt, Jillian Horn, Haley Huffman

http://www.youtube.com/watch?v=wWGVmS_alJQ

This ad tells the balanced housewife that by using the Mr. Clean Magic Eraser instead of all-purpose cleaning spray, she will now be able to take more time off from her busy life. Because the Magic Eraser picks up "3 times the grime" she will have "triple the time to relax".

Samantha Monarez, Miranda Lindley, Tania Monroy


The group chose this ad because it fit perfect into the appeals that went along with the reading material.  When you initially look at the ad you see a very modern-day kitchen, with a very modern-day woman. Yes, she is the only living being in the picture itself but the way the kitchen is set up makes you more aware of the appliances than the woman. Once you get to the fine print the ad states things like, "your refrigerator keeps ingredients fresher longer.' and "your oven and cooktop roast and simmer with accuracy." To tell the consumer (mostly married women) that KitchenAid is different from the rest, and in bold letters "With Kitchen Aid Appliances, you're surrounded by sous chefs" to reassure the reader that with KitchenAid all those things are possible. This ad shows she isn't the old fashioned housewife that sacrifices all of her time to just the kitchen and the chores. The women who chooses to use these appliances can become "The Balanced Homemaker" by accepting the help of these WONDERFUL appliances (especially ones that make you feel like you have sous chefs doing all the work!) but does not expect them to do the "IMPOSSIBLE," because she only wants the help she deserves. The woman consumer in this ad is smiling, she is happy, in a sense "more happier" than she was before she had the appliances. It isn't so much as saying here buy our products, but more "here you buy these products and you will be happier with all that you have to do!" and everything knows when mom is happy, everyone is happy!

Wednesday, February 26, 2014

Roomba print ad - Jordan Olivo Ashley Phelps Allegra Rice


We chose the Roomba because we believe it includes similar appeals that were mentioned in the Fridan's article. With the roomba, it makes life easy for you by avoiding having to bring out the big vacuum and cleaning up each room in the house one by one. The roomba is a more creative take on the vacuum because all it takes is a simple button to turn on and it does all the work on it's own, so you get that feeling of having accomplished the housework without feeling too guilty. Like the ad claims at the bottom, the Roomba is the smarter way to get it done, "because you have better things to do!"

Tuesday, February 25, 2014

Cascade Ad - Friedan Assignment (Maya, Shaun, Melissa)



The advertisement is using many appeals that Friedan outlines in her research article, specifically offering an ego enhancement and a sense of achievement. In the advertisement featuring a mother in law and a daughter in law having a conversation about who's dishes are "better", the advertisement is insinuating that the dishes are not in fact better but the detergent is. By using the daughter in law's perspective the whole ad campaign is featuring an "out with the old, in with the new" attitude. Since the daughter is a balanced housewife and can see the good in the new products she is able to have an ego enhancement and a sense of achievement when the mother in law is fascinated by the new product's effectiveness. The ad reinforces that "house cleaning should be fun," showcased by the friendly competitiveness of  the two women.

Ad for Thomas, Victoria chapa, Jordon Duncan

http://m.youtube.com/watch?v=H1DpprzWEiM

The magic eraser commercial has similar appeals because they're still trying to get the same ending product with less time and easier work, thus they're giving you the opportunity to spend more time with family or do things outside the house.

iRobot Commercial

http://www.youtube.com/watch?v=Lu_61SCjUAg

The iRobot is an automatic vacuum cleaner that cleans by itself giving you the chance to utilize the energy where it really counts.  The iRobot is definitely a new experience given that you do not actually have to push the vacuum around yourself.  For the wife that does not like to do housework, she could set the vacuum cleaner to clean automatically while she does other tasks.

Cassidy Lange
Demond King
Elieen Kim

Rio Austin Tey Ad

http://youtu.be/hKZg_qLiIj8

This ad has similar appeals to the Balanced Housewife because she still has to do the housework herself, but now she can save her energy with this new Swifter with a vacuum. She doesn't have to work very hard and she can save her energy for better, and more important things, because before she was bound by the drudgery of sweeping with a traditional broom. The advertisers in the past used similar appeals.

Wednesday, February 12, 2014

No card due 2/13

We will do an activity in class instead. Lucky you!

Monday, February 3, 2014

GoDaddy - Bodybuilder

Official Maserati Super Bowl Spot | 2014 Ghibli - Strike

2014 Chevy Super Bowl Commercial: "Romance" -- 2015 Silverado HD | Chevr...

AXE Kiss For Peace - Super Bowl Commercial (2014) - Axe Peace - Love No...

The Phone Call: #InWithTheNew RadioShack Commercial (:30 version)

Budweiser Super Bowl XLVIII Commercial -- "A Hero's Welcome"

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"

Audi 2014 Big Game Commercial - Doberhuahua

Microsoft 2014 Super Bowl Commercial: Empowering

Dannon Oikos Greek Yogurt - The Spill

Cheerios 2014 Game Day Ad | "Gracie"

OFFICIAL Chrysler and Bob Dylan Super Bowl Commercial 2014 - America's I...

Jamie Casino 2 Minute Super Bowl Commercial - Casino's Law

Coca-Cola - It's Beautiful - Official :90 (+playlist)

Sunday, February 2, 2014

Sleeper Bowl

So after watching the Super Bowl I realized I really like to be entertained. Music, commercials, and sports. I wasn't a huge Bruno Mars fan before. After seeing his halftime performance I will say I dig this dude. Great entertainment paying homage by doing the James Brown shuffle. So is changing your name considered advertising? Because apparently this guy's real name is Peter Gene Hernandez. For some reason, I don't think sponsors would be too wild about putting on the "Peter Gene Hernandez Halftime Show" And for some reason I wanted a Pepsi during this. Perhaps it was mind altering subliminal advertising messages or.... perhaps it was the big Pepsi logo......

The commercials, though not as good as years past, were pretty decent. My all time favorite is still this one from 2010 SuperBowl .


Thursday, January 30, 2014

Style and Taste, for Starters

Because I think this is an amazing photo, and because it ties into the article's discussion of style and taste (and maybe we'll get to that in class!).




Story of Superbowl Ads

Here's a good story from The New Yorker about the currently popular strategy of debuting Superbowl ads before the Superbowl--why it's done, and why it might or might not be a good idea.


"Yet no one has found a way to release the Super Bowl itself ahead of time. It remains one of American culture’s great live events, and there is something cheering in the idea of being confined in a moment with millions of other viewers. As more companies circumvent the constraints of time with built-up preview campaigns and the early release of full ads, there is something to be said, from a viewing perspective, and, perhaps, even from a business one, for those that continue to value the dramatic possibilities of surprise."

I found this story because it was featured in the "Ad News" banner on the left side of this blog. Keep an eye out!

Rio

Wednesday, January 29, 2014

2014 superbowl commercial volkswagen

2014 Superbowl Doritos Commercial


This commercial focuses on using humor to attract this product to its viewers. In this case, the product is Nacho Cheese Doritos. I think after this ad people will either immediately run out to try these Doritos, or may shy away from it due to the old man licking the cheese of his finger!

Awesome Superbowl Commercial



I think this Super Bowl commercial hits spot-on with the nostalgia effect of a great movie such as The Matrix. The score, visual effects, costume design and dialogue are all well done. The Matrix movie was well known to have futuristic and must have technology, and this commercial connects that with a vehicle. Take the Red pill or the Blue pill. Which one will you choose?

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"


ADS FOR DISCUSSION: THE HIGH LIFE, SORT OF




Hayley


JC


Trey


Jordon


Victoria and Erick


Brandon and Kristian


Sammy and Natassia



Ashley and Frank


Chris, Josef, Michael


Demond



Maricruz & Allegra


Gina

Sam




Candus and Maya


Jordan Olivo and Tania Monroy

Tuesday, January 28, 2014

Wednesday, January 22, 2014

QUESTIONS FOR WEEK 2 READINGS

DAY ONE:
John Kenneth Galbraith: Galbraith argues that seeking a higher standard of living is a fundamental component of American ideology.

Why is such an ideology necessary for advertising to “work”?
What kinds of possessions do you think currently symbolize achieving a high standard of living or “the good life”?
Can you think of ads that embody these ideas or model examples of “the good life” in order to sell expensive goods? To sell inexpensive goods?

DAY TWO:
Read the Fiske article, and take a trip to La Palmera. Answer one of the following on your notecard.

Do you think that there is a hierarchy to the types of stores along the class lines of products and customers as discussed by Fiske on pages 324-326? Give examples.


Fiske says that style works to identify group membership (to relate to the social order) and tastes works within style to differentiate and construct the individual. Look around at your fellow shoppers at the mall. Can you identify different styles of clothing that identify group membership? What types of clothing make up the styles? In what ways are individuality expressed within these styles?