Story of Superbowl Ads

Here's a good story from The New Yorker about the currently popular strategy of debuting Superbowl ads before the Superbowl--why it's done, and why it might or might not be a good idea.

"Yet no one has found a way to release the Super Bowl itself ahead of time. It remains one of American culture’s great live events, and there is something cheering in the idea of being confined in a moment with millions of other viewers. As more companies circumvent the constraints of time with built-up preview campaigns and the early release of full ads, there is something to be said, from a viewing perspective, and, perhaps, even from a business one, for those that continue to value the dramatic possibilities of surprise."

I found this story because it was featured in the "Ad News" banner on the left side of this blog. Keep an eye out!