Monday, April 18, 2011
Nostalgia in Orville Redenbacher ad
Orville Redenbacher (the company, not the man) wanted to evoke a sense of nostalgia so badly that they decided to use CGI to bring the man himself back from the grave to sell popcorn. Despite the fact that his image has been used on packaging for the products in the past even after his death, he hasn't been alive to endorse them in speaking ads for several years. I suppose they wanted us to see the kindly old man and think back fondly to an innocent time long ago... But actually it's just creepy. Public response wasn't great either and the ads didn't last long.