Saturday, April 16, 2011

Werther's Nostalgic Ad

When we started talking about nostalgic ads in class I immediately thought of this old Welcher’s butterscotch commercial that features a young kid talking to his grandpa about imitation butterscotches and the surprising feeling they had over people actually buying them. At the end the put up the text the original and I feel like this commercial tries to take people back to an original moment in their childhood and talking to an elder like a grandparent having some type of knowledge imparted on them. Of course, they were probably talking about something more important than not buying imitation butterscotch candy, but this ad tries to play off of those kind of moments.

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