http://youtu.be/hKZg_qLiIj8
This ad has similar appeals to the Balanced Housewife because she still has to do the housework herself, but now she can save her energy with this new Swifter with a vacuum. She doesn't have to work very hard and she can save her energy for better, and more important things, because before she was bound by the drudgery of sweeping with a traditional broom. The advertisers in the past used similar appeals.
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