We chose the Roomba because we believe it includes similar appeals that were mentioned in the Fridan's article. With the roomba, it makes life easy for you by avoiding having to bring out the big vacuum and cleaning up each room in the house one by one. The roomba is a more creative take on the vacuum because all it takes is a simple button to turn on and it does all the work on it's own, so you get that feeling of having accomplished the housework without feeling too guilty. Like the ad claims at the bottom, the Roomba is the smarter way to get it done, "because you have better things to do!"
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