Justin Flowers, Alyssa, Leanna
JC Pennys, Breakfast Club, "Don't You Forget About Me"1. The commercial that i decided that had a feel of nostalgia and is also pretty recent is the latest JC Pennys commercial. What the commercial is about is for their back-to-school line, and they incorporate and even use references to "The Breakfast Club" from scenes redone using kids wearing their clothes to a updated punkish remake of the song "Don't you forget about me" from the final scenes of the film.
3. Really the entire ad is all nostalgia because clip by clip, and, and scene for scene you can tell it is referencing
The Breakfast Club, from the music that those who grew up with the movie or have seen it
will easily recognize. I think changing up the music was something to make the kids who are the ages their trying
to sell the clothes to appeal to them, and while using a very popular teen movie to sell to kids and adults alike.
4. The nostalgia seems to be for the parents they shop for the kids clothes for the most part and in every mall
there is a JC Pennys and the parents who grew up as teens remember the scenes, and the music and it
will tend to ring a bell when going clothes shopping for back-to-school. the age group that it would be appealing to
is about 35-45 age group those who have kids, and have grown up Chris Columbus, and his films. The commercial can try to evoke
this type of nostalgia on a broader audience, i just think that only a select few will truly get the reference, like
myself, and it will go past alot of kids most likely the ones their catering the clothes towards.
5. The ad suggest that it can fulfill all types of styles probably why they used the movie reference, showing that those who
are punkish can shop there, and the preps can too, as well as sports, and really you can fulfill all your
kids shopping wishes at one spot. The commercial, the scenes, the music, all evoke nostalgia and in the end the commercial
primary purpose is to just remind the parents that shopping at JC Pennys is a possibility and when doing
their school shopping, don't forget to stop by. I cannot tell how it will change them until the time comes
to look at their sales during the back-to-school weekend.