Mac vs. PC Holiday Ad
The ad here is your typical Mac vs. PC ad with a few nostalgic twists to it. First, they’re singing Santa Claus is Coming to Town, which has been a Christmas classic for who knows how many decades and is recognizable by just about anyone. Second is the style of the ad itself, which is very similar to those stop-motion type Christmas movies like Rudolph (you know, the one with the elf who wanted to be a dentist).
The nostalgia in this ad seems to be reminding people of the holidays and the goodness often associated with Christmas (Santa and carols). The target audience could be anyone, but is probably young to middle-aged adults (those who are most likely to purchase and use a Mac) who probably grew up watching the stop-motion Christmas movies like Rudolph.
Rather than tell you why a Mac is better than a PC like previous ads, this ad associates Mac with many positive things (like holidays and carols). The ad suggests that by owning a Mac, you will be taken back to not only childhood days (when you probably saw the Rudolph movie) but also the good times often associated with Christmas. Also, when you think of Santa, you think of presents and gifts. So by associating a Mac with Santa Claus coming to town, it may be signifying that owning a Mac is like Santa paying you a visit. The ad also shows PC being an idiot by ruining the song. If there is a lack being played on here, it seems to be coolness because as any of these Mac ads show, the PC certainly lacks it.