Tuesday, March 29, 2011

The characteristics I see that approach the "coolness" aspect of this Pepsi product are the creative background and the fact that the usage of this product can be a drink as well as a fragrance that will make you attractive to others. This "coolness" appeal is aimed at a female audience. The attitude is definitely positive in this ad and creates an idea that this consumption will create a tornado of different attractive virtues.

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