Wednesday, March 30, 2011

Look Cool Smoking Camel Lights

This paper advertisement, from a 1993 magazine, is for R.J Reynolds Tobacco Co. and highlights Camel Cigarettes with the infamous Joe Camel. Ad shows Joe standing by his red convertible with a pack of smokes rolled in his sleeve.TORNADO.It's suggesting that you will look as cool as Joe Camel while smoking Camel Lights. This ad is suggesting the look of being cool as Joe Camel posted up by his car in a tight black t-shirt and sunglasses with a confident pose

1 comment:

Amber Rae said...

TORNADO. Haha very subtle. I smoke Camels and I never thought how these ads may have somehow appealed to me.