Andy Warhol's approach to making artwork of iconic American products such as Coca-Cola, evolved the phenomenon of popular culture through mass production. He reflected popular culture by incorporating images of consumer products, which gave each of his paintings a psuedoindvidualistic quality. In his Coca-Cola paintings, he gave the brand the appeal of instant accessibility to every type of consumer. He even states that "You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too."
No comments:
Post a Comment