Wednesday, July 16, 2008
1. The ad is a copy of a drawing by an artist of the time era. It's a realistic illustration that's pretty straight forward. It doesn't make claims that are out of the ordinary for any other shave gel/lotion. The product's slogan, "you're in the swim" could be drawing attention to the more hip and upper-class men of society. This group of men could be what the product is trying to appeal to.
2. Out of all the other ads shown in class, this one was the most sexual. Due to its use of color, this ad is most likely before the Depression era. The red bathing suit, heels, and lipstick draw attention to the sexual nature of the ad. The woman is touching the man's face tenderly, there's a lot of skin showing, and the man is laying above the woman.
There might be a few anxieties created by the ad. In the bottom corner, there is a smaller ad for a similar product. It tells the reader to beware of B.O. - "Avoid Athletic Aroma!" The men might become aware of their odor and think that they need Barbasol in order to cure it.
3. We think the ad makes logical appeals. It claims to wilt your beard, never dry out your skin, and it helps to keep your face fresh and cool. It also claims to work as a sunburn relief, as well as give relief from windburn, insect bites, and itching. The artwork creates the setting of a couple in love on the beach. The woman is feeling his smooth, Barbasol face. The both look refreshed and cool. This ad could have been before the Depression since the man is wearing what looks to be a gold bracelet and the woman has fun accessories (bracelet and sunglasses).
Posted by Ethan Thompson at 7/16/2008 10:48:00 AM