We decided on on Bhere Skinny Jeans because the name stands out and it plays out on the way it fits your body. The name is really catchy and Bhere means barely there, which is a normal assumption that people have when they see people wearing form fitting clothing. The selling point is not focused on selling to everyone, but to selling who? The list can go on to who the jeans could be sold to because they are high in jeans that every girl will want because unlike many jeans that have a variety of styles Bhere Skinny Jeans is all about skinny jeans.
The two key elements that we chose to use are product integration and word of mouth. Through product integration we can reach a very broad audience depending on the fans that watch the show and if they will be willing to spend this amount of money on a pair of jeans. The show we decided on was Gossip Girl because it is the latest show that many girls religiously watch and want to keep up with what goes on in the show and with what the girls are wearing. The second key element would be word of mouth by testing the product with celebrities and letting them be shown in public wearing the jeans which would then give free advertising by word of mouth on channel E and other gossip columns. We decided on not doing TV and print ads because it is harder to sell to the high in culture because wealthy people have better access to products then everyone else. If you want your product to be high in then you sell to the wealthy first and once you have your brand name out there you can start making a branch off for the middle class.