We choose Fast Food as a category to create a new brand.
The team wanted a burger that set us apart from the regular guys selling the "usual"and boring hamburger.
Our burger is bigger and better in many different ways.
Imagine a huge burger that was made with toppings of your choice....doesn't that make your mouth water?
We specialize in healthy alternatives, such as chili, guacamole,vegetables, assorted cheeses, bean sprouts, just to name a few.
For strategy #1, our ad stresses Big Healthy Burgers w/lots of vegetables and loads of topping.
For strategy #2, we would have ad's for a variety of different consumers. We consider that not all people want the same ole burger. With Big Bite Burger, we have toppings for kids, and adults alike. We even have cultural toppings from different ethnic backgrounds!
We will give coupons at the grocery stores (look on the back of your reciept) and special coupons at all sporting events. We advertise our new Big Healthy Burger on ticket stubs from all popular culture events.
If your in the mood for something different...give us a try.