Wednesday, July 9, 2008
A Better Life Takes Visa
Visa, Business 2.0, October, 2007. Sarah Moriyama. (As seen above)
Veuve Clicquot Ponsartin, Bon Appetit, July 2008. Zachariah Rollins.
Shaw Floors, Country Living, August 2008. Javier Garcia.
We chose this ad because it is a straight forward list of things to do in life (read: rich only) before one dies. Groups of people dine in luxury in an expensive looking neo-asian cuisine restaurant--the type where the urban elite take delight in consuming exotic "ethinic" food, which is really full of obscure ingredients that the natives would never have the pleasure of consuming. There is large statue of Buddha carved of ice or crystal, maybe even diamonds. (Forget that Buddha renounced the riches of the world.)
Visa enhances your life and lets you make reservations at restaurants whose European names cannot even be pronounced by the boorish proletariat. You do not have to be stuck with this low-society if you have Visa. In the ad, rich people "sample," they do not "eat."
The ad is aimed at well-to-do American businessmen (perhaps women)who are probably over the age of 35 or 40. Or perhaps these businessmen have not yet reached their pinacle of decadence, which is why Visa is there to help them.