- Our group is going to create a brand for a soft drink.
- The name that we pick was the wave. We choose this name because its something that we see everyday and sound hip and it is also easy to say And the slogan would be “catch on to the wave”
- We would position this brand against competition that our brand is shaped like a wave, which makes it easier for people grip and that it is bigger than the regular soda. The brand image would make it unique and successful alternative by the shape of a wave. IT would stand out by because of again the shape, color and the great taste of ocean lime. The name and look is different from any other soda cans out.
- The strategies that we have for the wave would be to start in one certain area and branch off to other areas like Whataburger (how they started off in Corpus and soon branched off). We would produce a TV ad that shows water and a soda washing up on shore from a wave. The slogan in the saying did you catch the wave. We want something that can catch the eye of a younger audience. Our brand would sponsor the suffers in all areas, because of the name and so that we can branch off to other place in the world we have product placement and integration with the suffer channel and with sitcoms that deal with water or people who live or have a story based on the beach. Our product will have a cool looking bottle that is shape like wave to catch people eye and the color of the soda would catch people eye because the bottle would be clear.