Wednesday, July 9, 2008
The ad details the style, and grace of driving a Range Rover, coming from either an exquisite estate, or some form of heirarchy.
Land Rover, Esquire, July 2008, Leanne Meador
Dr. Murias, Cosmopolitan, July 2008, Alyssa Cevallas
Smart Water, Details, June 2008, Justin Flowers
We chose this ad because it stands out more, and ultimately represents the highest standard of living. When looking at the horde of vehicles coming from this large estate, one would like to imagine what it would be like to live this type of luxury. The car is sleek in design, it is nothing short of extravagant, and when looking at the way it stands out even amidst, such a scenic view one can't even experience. In the ad, the company boasts that this is the type of vehicle that transports only the important people, such as the Pope, the Queen, and other figures of authority and leadership.
We believe the ad is targeting the middle to older crowd, preferably the mid 30-40s who either have such an income to afford it or is in the process of achieving such goals. We also took into consideration the fact that this magazine is Esquire, and this magazine boasts the fact that its about men's style, the feeling of class, and elegance.