Phillip Ramirez, Orlando Mata, Adam Eddy
DuNN is a longer lasting energy drink. This name was chosen because our slogan is "Get 'er DuNN". Our brand will stand out because we have three levels of potency 4, 8, & 12 hours.
The 8 hour especially for a working person 8-5. To further increase its uniqueness we will have Larry the Cable guy as a celebrity endorser saying the slogan.
Spokesperson is Larry the Cable Guy
Repitition in the commercial saying the slogan over and over after each duty is checked off.
Example Commercial - Wife nagging Larry to do many chores around the house and she gives him the energy drink to get help him get his chores DuNN. Then you see him crossing out everything really quick due to the new found energy he has.
Example Print Ad - Before and after pictures where Larry the Cable guy is dressed in normal clothes but then drinks it and becomes a professional in a suit to expand the professional demographic.