Wednesday, July 9, 2008
Corolla the next Bentley?
Corolla, Sports Illustrated, June 30, 2008, Phillip Ramirez
Triscuit, Southern Living, July 2008, Chris Ford
Cooper Tires, Road & Track, August 2008, Orlando Mata
Hidden Valley Ranch, Psychology Today, June 24, 2008, Mark Immler.
This ad featuring the 2008 Toyota Corolla uses a luxurious theme to show social status. They use a gold frame with a burgundy background to symbolize the living like a king lifestyle. At the top of the ad they feature a shield with a gold crown again symbolizing the royal lifestyle. To honor the 10th edition they call it Corolla The X as if being the "King". The bottom of the ad features a scroll, symbolizing royalty, which says "Live The Dream For Less Coin". This lets you know that you can live large for cheap. The target audience would be a lower middle class individual that strives to be among the social elite.