We decided to do athletic footwear and come out with a new cross training shoe called "Excellerate." We gave it this name because to excel is to surpass other or be superior in some respect and to accelerate is to move or go faster and combine the two and you have Excellerate.
The Excellerate is a lime green/yellow colored shoe that glows as you fly down the track in a track meet or when your just out running through the city for a nice workout. Some of its features include spring loaded heels, futuristic style/look, comfortable, and gives you an edge in speed and agility. Also some of the most popular athletes today train in Excellerate's. For Example, basketball player Kobe Bryant of the Los Angeles Lakers and soccer star David Beckham of the LA Galaxy both who do their off season conditioning in Excellerate's.
Our strategies for advertising our new shoe are to show our commercials during the upcoming Olympics. The commercial will feature both stars Kobe and David in it. Kobe will be running on the street through the mountains in the rain with the camera focused on the shoes. David will be playing on the soccer field making all kinds of spectacular plays with the Excellerate shoe on. We also will advertise Excellerate by having Kobe advertise the shoe when he gets interviewed on "SportsCenter" after his next game by showing the shoe and saying it is the reason for his recent success on the court.
Posted by:Marcus Hammonds