Veuve Clicquot Ponsardin, Condé Nas Traveler, July 2008. Andrew Lewis
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This print ad for Veuve Clicquot Ponsardin champagne is a perfect example of an advertisement that attracts people who are seeking a higher standard of living. It features an attractive women with high fashion, who has seemingly just been shopping in a French boutique. She is in stride, walking through an elegant French square with her baggage in hand. A part of the brand name is incorporated into the slogan "So Clicquot...", which is a play on words from the French phrase "so cliché". At first glance, the advertisement is seemingly for an expensive fragrence or fashion accessories. The ad appears in a travel magazine, which makes the foreign streets intriguing to viewers.
This ad appeals to a pretty wide demographic. It's targeted toward adults of any age. Men could be attracted to the sexy lady and her unbuttoned top. Affluent women may relate to the lady, while other women may be envious, as the lady is living out one of their fantasies: to be shopping the stores of France. The ad is geared toward people with high income and to those who wish they were prestigious. People who are interested in travel generally have more money. This ad is from a travel magazine and incorporates French scenery, so it definitely appeals to people who enjoy getaways or vacations.