Wednesday, July 16, 2008
Marcellus Howard, Andrew Lewis & Monique Swallow (Colgate)
This ad for Colgate Shaving Cream is stylized and impressionistic. The overly dramatic comic-book illustrations tell a story while giving you information about Colgate. The large photo of the product at the bottom with the price of 25 cents in the large text, reminds you of the price and it reminds you of the time period of the ad. In the ad, the comic plays into the Matador theme and depicts the product as a peacemaker between a man and his oily jacket.
The Colgate ad overtly tries to be funny. The Matador adds more comedic value by not trying to depict the everyday man. The claims in the ad are that, there is a tough oily waterproof jacket that makes whiskers tough to handle. Colgate Shaving Cream claims it will "emulsify" the oil. In the ad, they make a radical appeal, as the duck gives the Matador advice. They try and make logical appeals by making semi-scientific bubbles claims. Most of the rational arguments are at the end of the text next to the cheap price of the shaving cream.
Posted by Ethan Thompson at 7/16/2008 10:47:00 AM