Monday, July 28, 2008

Fretta

Michelle Quintanilla

Lauren Stuart

Amanda Martinez


We chose fast food as the category, and came up with the brand name "Fretta" for gourmet italian fast food. We chose Fretta because in italian it means "hurry," and it's easy to say and remember.

This brand is already unique because the competition is slim in the fast food industry because they're aren't many italian fast food restaurants out there. It gives people a break from traditional fast food, like burgers or tacos, by offering italian food, where in most cases would have to include going to a restaurant with a sit down dinner. With Fretta, it's available through a window.

The key element we would want to get out with our ad camapigns are that it provides gourmet italian on the go. As far as advertisments go, we would send out flyers through the mail. These flyers would show pictures of our best menu items and highlight our low prices. In addition, coupons would be included to further lure our customers into our restaurant. Also, we would engage in product integration in the most popular television show at the moment. We would work with the writers of the show to ensure that our brand is repeated throughout the show to produce a positive image and so that viewers become very familiar with Fretta.

5 comments:

lrodrigue said...

I really liked this idea because fast food is so limited in it's variety of types of food. The group did a great job of "thinking outside the box" and I think the name selection showed they put some genuine thought into it. I would suggest having Mario Batali, the host of Molto Mario on the Food Network, as a spokesperson. He specializes in Italian cuisine and has won multiple awards including the James Beard Foundation "Outstanding Chef in America Award". He also is one of the Iron Chefs of America on the Iron Chef America show based on the Japanese hit. Not only would he bring prestige and authenticity to your restaurant but you could also use product integration on his television shows to reach a wider audience.

Zachariah said...

The name is genius. It works perfectly for the product, and it sounds cool. We actually had a place in town called "Pasta-To-Go" and I think I kept them in business for a while, but they charged too much for the quality of the food and eventually went under. This might a problem built into the industry itself. Maybe it's just expensive to make pasta? However, you could combat this problem by marketing to a business crowd. You could open your first restaurant in the business district because that type of people want the options at lunch and they have the money, but not the time, so it'd be perfect. Plus you could accent the pasta as a healthful alternative to fast food. You might try a "build-your-own-pasta" menu with lots of vegetable options. This would provide the nutrients needed for healthy living and then the pasta for all the carbs you need to get through a busy day. I'd buy it.

monique said...

FRETTA IS A FUN NAME FOR THIS COMPANY. CAN YOU IMAGE HOW MUCH OF THIS AUTHENTIC ITALIAN FOOD YOU WOULD SELL? IT WOULD BE A GREAT CHANGE FROM THE USUAL BURGER AND FRIES. I THINK A DRIVE THRU WINDOW FOR TAKE OUT ONLY WOULD BE EASIER AND MORE PROSPEROUS FOR LONG TERM. SINCE IT'S FAST FOOD, MAKE IT FRESH AND NO HASSLES OF A DINING EXPERENCE/CLEAN UP ETC.

orlandom82 said...

I think that this is an all around great idea. I know I would love to be able to go and pick up some Italian food on the go, especially when I am in a hurry. I also think that the name you chose was perfect for your idea. It gives the consumer the sense of authenticity and also lets them know that they can expect a quick meal.

sarah said...

I think this is one of the best ideas posted. Italian fast-food is genius and to top it off, the brand name is perfect.
Like Zach said, making your first location in the business sector is a good idea. I used to work at a little Italian restaurant in Lubbock and lunch was always chaotic because people wanted their food and they wanted it fast.
I think having flyers at local businesses would help with putting the name out there, as well as offering catering (like Jason's Deli does) for office events like a picnic or party.