Met-Rx Protein Plus bar, Muscle Fitness, August 2008, Kendra Harris.
Chevy Hybrid, National Geographic, July 2008, Victor Alvarez.
Banana Boat, Parents, July 2008, Sarah Quick.
As a group, we chose this ad over the others found because we felt it portrayed a higher standard of living focusing on a specific product for a specialized group rather than a generalized product - such as sunscreen and a car.
This ad is in an office setting with men and women working along side each other in what looks to be a stereotypical work environment. We found it interesting that the men were shown working while the women in the ad looked on or were occupied doing non-work life things (drinking water). The ad makes it seem like the man is studying an important document, when really he is thinking about how he needs to work out and look like the non-faced man in the lower portion of the ad. It almost seems like he's thinking of just eating the power bar at work to fill the void of not being able to get away from his busy work life. The anxiety of having to look good, be the best, and be better than his peers is in the back of his mind just like the others in the ad are in the background standing behind him.
The ad is split in half to show this man's two world's - his need to succeed in the workplace and his want to have a better body. The man in the ad has the best of two world's; it seems as if he's a well-off, upper-middle class man in his suit and tie, and also a lean mean workout machine.
This ad is in male fitness magazine, thus targeted directly at men. The man in the ad is probably what the typical Muscle Fitness reader looks like. The reader would be middle-aged (likely 25 - 45), upper-class male.