Alyssa Cevallos
Justin Flowers
We decided on on Bhere Skinny Jeans because the name stands out and it plays out on the way it fits your body. The name is really catchy and Bhere means barely there, which is a normal assumption that people have when they see people wearing form fitting clothing. The selling point is not focused on selling to everyone, but to selling who? The list can go on to who the jeans could be sold to because they are high in jeans that every girl will want because unlike many jeans that have a variety of styles Bhere Skinny Jeans is all about skinny jeans.
The two key elements that we chose to use are product integration and word of mouth. Through product integration we can reach a very broad audience depending on the fans that watch the show and if they will be willing to spend this amount of money on a pair of jeans. The show we decided on was Gossip Girl because it is the latest show that many girls religiously watch and want to keep up with what goes on in the show and with what the girls are wearing. The second key element would be word of mouth by testing the product with celebrities and letting them be shown in public wearing the jeans which would then give free advertising by word of mouth on channel E and other gossip columns. We decided on not doing TV and print ads because it is harder to sell to the high in culture because wealthy people have better access to products then everyone else. If you want your product to be high in then you sell to the wealthy first and once you have your brand name out there you can start making a branch off for the middle class.
7 comments:
I like there idea with this jeans ad. Bhere jeans meaning barely there for fitted clothing. This reminds me of a infomercial on tv for bare minerals where they play the same idea of barely there makeup. So if this technique is working currently it should work for jeans...
I thought the idea of your skinny jeans was original and interesting. I think your marketing plan of product integration plus word of mouth on gossip shows is a good idea. Another suggestion I would make is product placement/ integration on fashion forward shows like “America's Next Top Model” and “Project Runway“ showing your jean as cutting edge fashion. The only thing that threw me off was the name. I like the idea of them being barley there and thought the name was witty but the spelling confused me. I thought they were Be There jeans, which I know doesn't make sense but then again few brand names do.
I think the idea of "BHERE" jeans was a wonderful idea. Just the thought of the name explains everything. I liked how you spelled BHERE instead of using Bear. I beleive making celebrities wear them would be a great idea. Whenever we see celebrities wearing different clothes, we always want to wear what they are wearing. Also, to eventually have them cheaper for everyday people is a great idea.
I think that this idea is great because you are looking out for all consumers with all different body shapes and sizes. Everyone knows how hard it is to find that perfect pair of jeans and it seems that with this line, you are willing to make a variety of skinny jeans to fit all different sizes of women. If celebrities wore the item, it would definitely be beneficial because the public eye is always following who is in the spotlight and that goes for what they are wearing. If the right celebrity wore these bhere skinny jeans then the rest of society might follow in their footsteps...that is if they are affordable. Overall, I think the idea of making a fashionable skinny jean for all types of women would be a huge success!
I love skinny jeans, soo I love this idea. I am super small, so it is hard to find a jean that fits, and with this product I'm guessing that wouldn't be hard. Even with skinny jeans, a short person can roll them up and they still look good. Product integration is a good idea, but it would be important that you would have to make them stand out in the outfit. I watch gossip girl, and there are times where I am like "OOO i love that outfit" but I never really know the brand they're wearing, so if they were to say it in the show, or if they went to a Bhere store that would probably be more effective. Another thing to target would be stars that are already considered a fashion icon, such as Sara Jessica Parker, Jennifer Aniston, Cameron Diaz, or Angelina. People already look at these icons to get ideas about what to wear or to get exactly what they're wearing. This would bring the advertisement of those magazines that have a celeb. wearing an outfit and they breakdown article by article of clothing they're wearing, the brand, the price and where to find it.
I love the idea of a skinney jean named Bhere. Lets face it when they are that tight it is like not wearing jeans and more like wearing tights. As far as advertising, I like the idea of product integration, I would probably want to add them to more shows. Not everyone watches Gossip Girl. There are skinny people who watch other shows too. I think you would make more money if you marketed to a broader demographic.
I like the idea of barely there because it gives the reader a sense of being naked, I think you would only limit your buyers by making these pants sheik but then again if your customers have lots of money then they can buy whatever they want. Use lifestyle marketing like rodeo drive prestige of having these jeans on or put famous butts in your jeans that always works to play on people emotions of wanting to achieve the status that these jeans give them, good job and remember if it worked for Diddy then it can work for you.
Post a Comment